Alp Nicotine Pouches / Snus

From US Launch to European Shelves

ALP is a joint venture between Turning Point Brands and Tucker Carlson Network, launched in the United States in December 2024 with a direct-to-consumer model that skipped physical retail entirely. Within two years it had become one of the five largest pouch brands in the US and, in 2026, began an international rollout backed by a manufacturing deal in Lithuania covering 20 million units for its first year in Europe.

The European range is a different animal from the American one. ALP sells 3, 6 and 9 mg pouches at home; everything in this collection runs at 24 mg per gram and 12 mg per pouch, which places it firmly in ultra-strong territory. If you are coming from mid-strength nicotine pouches or traditional snus, treat the first can with respect.

Flavour-wise the line-up leans cold. Chilled Mint, Sweet Mint, Spearmint, Frostbite and Mountain Wintergreen cover five of the eight, with Mountain Wintergreen carrying the sweet, slightly medicinal profile that American users expect and that is still rare in Europe. The other three go in a different direction. Tropical Fruit, Grape Ice and Cherries & Berries add sweetness and fruit without abandoning the cooling edge running through the whole range.

Every pouch is slim, white and tobacco-free, so it sits discreetly under the lip and leaves no staining. For experienced users who want a high dose and American flavour profiles that most European brands do not attempt, ALP is worth a place in the rotation. Order yours with FREE SHIPPING on qualifying orders.